The Goldmine Workflow

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🧠 1. Define Your Angle Objective

Clarify what you're researching:

• New ad angles for an existing product?

• Market insights for a new product launch?

• Customer pain points / desires/language?

  Write it out like a hypothesis:

I'm trying to understand what frustrates [target audience] about [the product].

🔎 2. Identify Target Subreddits

Choose where your ICP hangs out or talks about the problem. Examples:

• /r/SkincareAddiction , /r/MakeupAddiction for beauty/skincare
• /r/BuyItForLife for sustainable products
• /r/FemaleFashionAdvice, /r/mommit, /r/femalefashion
• /r/Frugal, /r/antiMLM (for skeptical, budget-conscious users)
• /r/UnpopularOpinion for trends or contrarian takes

Use Reddit’s native search OR Google with this syntax: